![]() ![]() Static QR Codes: Cannot Track QR Code Usage There are two types of QR codes: static and dynamic QR codes. It may help to take a peek at what QR codes are in the first place. ![]() Here’s how QR code tracking works, what it tracks, and how you can set it up. If you track QR code usage and react to it, you’ll be doing it too. 99% of successful marketing campaigns do this, including B2B marketing and wholesale marketing campaigns. You iterate on your campaign until you get the results you want. Doing this again and again is known as iterative marketing. Then you can track QR code usage and make changes based on that frame of reference. Opportunities aren’t seized because nobody recognizes them.īut QR code tracking establishes a baseline for the performance of your QR codes. Mistakes aren’t fixed because nobody knows they’re mistakes. Rolling out a QR code marketing campaign without QR code tracking is like that. And you wouldn’t know until it was too late. Imagine taking a road trip without a map-a physical map or GPS. ![]()
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